I bridge the gap between business goals and human needs, using my curiosity to discover valuable insights while creating extensively thought-out design experiences.
I'm Marcos Rezende, a UX Designer skilled in Product Analytics and Design Facilitation with 13+ years of hands-on experience in digital products, with the past 7 years focused on User Experience.
I've worked in over 30 industry sectors with companies around the world, creating digital applications focused on data-driven decisions. Currently designing @ Qlik, a SaaS-based platform that enables customers to create an end-to-end analytics data pipeline.
I'm also a Toptal member, a global network of the top 3% of freelance talent with a proven track record.
I feel inspired in a cosmopolitan environment, but I also enjoy the silence of nature combined with uplifting reading. In my spare time, I engage myself in social projects that I strongly believe, and I devise fun tricks to make play with my kids even more meaningful.
To learn about my credentials, please check out my resume:
Selected projects
Here's a sample of projects I have worked on.
UI CASE STUDY
COVID-19 Ontario Dashboard's purpose is to visually provide KPIs to meet the specific needs of Ontario residents, correlating pandemic-related data with the new social rules required by the Canadian province.
UX CASE STUDY
Minha Vitória is a collaborative platform designed to enable the collective review and regulation of a Brazilian city with its dwellers for the next ten years.
UX CASE STUDY
Reaction is an educational game created from the behavioral and cognitive aspects of elementary school students to stimulate conscious consumption.
UX CASE STUDY
Donate Your Hair is a campaign that used social data to encourage the donation of locks of hair for the benefit of children with cancer.
UX CASE STUDY
I've worked on a confidential Canadian nationwide project. While I cannot publish it due to signing a non-disclosure agreement, the lessons I learned and my high-level overview are well worth sharing.
UX Process
Focusing on figuring out the right problem to solve is the core of my UX process. From research to testing the prototypes, I always aim to focus on a user-centric approach through iterative sprints.
Whether it's facilitating workshops or getting hands-on, working collaboratively allows me to discover the most suitable principles for each project. I'm flexible enough to adapt the UX process when the project calls for it.
My Skills
These are the main competencies that I developed by working collaboratively. I always strive to bring together the right techniques and methods to achieve the best possible outcome.
Latest Writings
Some of my thoughts into words.
2022 © Marcos Rezende's UX Design Portfolio - Ottawa, Ontario. Canada. 🇨🇦