I'm Marcos Rezende, a Senior UX Designer and UX Mentor with over 14 years of hands-on experience in User Experience, Product Analytics and Strategic Thinking.
Currently, I'm designing experiences that utilize AI/ML to improve data visualization, predictive modelling, and insights, transforming complex problems into innovative solutions at Qlik. In my spare time, I'm mentoring aspiring UX Designers at CareerFoundry.
My journey began at the age of 12 when I was already reporting bugs in an MS-DOS operating system to programmers. At 16, as a self-taught, I designed my first web project, discovering my passion for this craft, which I decided to pursue further. Since then, I've had the opportunity to collaborate across diverse industry sectors and cross-functional teams, always prioritizing data-driven decisions.
I find inspiration in a cosmopolitan environment, appreciate Cubist art, and fuel my daily drive with a double espresso. Out of work, you can find me devising fun tricks with my children, engaging in social projects that I am passionate about, playing tennis, or simply planning my next trip.
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Here is a sample of projects I've worked on.
The COVID-19 Ontario Dashboard's purpose is to visually provide KPIs to meet the specific needs of residents, by correlating pandemic-related data with the new social rules required by the Canadian province.
Minha Vitória is a collaborative platform designed to enable the collective review and regulation of a Brazilian city with its dwellers for the next ten years.
Qlik Automation is a no-code interface that helps companies easily automate tasks and data workflows between Qlik Cloud and hundreds of SaaS apps.
I worked end-to-end on a user experience project for the public sector in Canada. While I cannot publish it due to a non-disclosure agreement, the lessons I learned and my high-level overview are well worth sharing.
Reaction is a game designed for elementary school students, using behavioral and cognitive science to teach about conscious consumption in an interactive way.
How Ideation Sessions and Design Thinking Workshops helped T&D International identify user problems and generate potential solutions, allowing the expansion of law services for international trades into new countries.
This is my exploration zone! Here I showcase side projects, ideas, design experiments, and neat things I've created.
Focusing on figuring out the right problem to solve is the core of my UX process. I always aim to focus on a user-centric approach through iterative sprints to deliver solutions that address both user needs and business goals. With a knack for innovating within constraints, I seamlessly adapt the UX process when the project calls for it.
I always strive to bring together the proper techniques and methods to achieve the best possible outcome by working collaboratively. Here is the spread of my core skills:
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