Hi there! I'm

Marcos Rezende,

a Senior UX Designer based in Ottawa, Canada

Designing intuitive AI solutions that empower users to discover, understand, and act on data insights at Qlik.

Marcos Rezende - Sr. User Experience Designer based in Canada
UXD University of Toronto - Marcos Rezende
MIT - Computer Science Artificial Intelligence (AI) Laboratory (HCI for User Experience Design) - Marcos Rezende
Talents Design - Universia & Santander - Marcos Rezende
Linkedin Top Voice - UX (Marcos Rezende)
Marcos Rezende - Toptal Freelancer
UX-PM Certification - Marcos Rezende
Marcos Rezende - Senior UX Designer born & raised in Brazil. Ottawa, Ontario. Canada

Curious, data-driven and emerging tech enthusiast.

I'm Marcos Rezende, a Senior UX Designer and UX Mentor with over 14 years of hands-on experience in User Experience, Product Analytics and Strategic Thinking.

My journey into UX design ↗ began at the tender age of 12, when I found myself reporting bugs in the MS-DOS operating system to programmers during my first job. This early experience ignited a passion for technology and design. By 16, as a self-taught enthusiast, I had already developed my first web project. This milestone deepened my love for the craft and steered me towards a career in UX design.

Since then, I've had the privilege of collaborating with diverse teams across various countries and industry sectors. My approach is rooted in data-driven decisions, ensuring that user experience design not only delights but also delivers tangible results.

Currently, I'm designing experiences that utilize AI/ML, transforming complex problems into innovative solutions at Qlik ↗. In my spare time, I'm mentoring aspiring UX Designers at CareerFoundry ↗.

I find inspiration in a cosmopolitan environment, appreciate Cubist art, and fuel my day with a double espresso. Out of work, you can find me devising fun tricks with my children, engaging in social projects that I strongly believe in, learning to play tennis, or simply transforming thoughts into notes.

For a more in-depth understanding of my qualifications, connect with me on LinkedIn ↗ or get in touch at hello@marcosrezende.com.

(PDF format, 1.6 MB)

Selected projects

Here is a sample of projects I've worked on.


COVID-19 Dashboard: reshaping Ontario's data visualization for enhanced public awareness

The COVID-19 Ontario Dashboard's purpose is to visually provide KPIs to meet the specific needs of residents, by correlating pandemic-related data with the new social rules required by the Canadian province.

COVID-19 Dashboard - UI Case Study. Canada


Minha Vitória platform: gauging residents’ expectations for the future of the city

Minha Vitória is a collaborative platform designed to enable the collective review and regulation of a Brazilian city with its dwellers for the next ten years.

UX Case Study - Ottawa Canada


Qlik Application Automation: improving how users can create and monitor connections

Qlik Automation is a no-code interface that helps companies easily automate tasks and data workflows between Qlik Cloud and hundreds of SaaS apps.

UX Case Study - Qlik Application Automation


Government of Canada: takeaways from a NDA project

I worked end-to-end on a user experience project for the public sector in Canada. While I cannot publish it due to a non-disclosure agreement, the lessons I learned and my high-level overview are well worth sharing.

NDA UX Project - Government of Canada


Engaging elementary students with Reaction: an e-learning game application

Reaction is a game designed for elementary school students, using behavioral and cognitive studies to teach about conscious consumption in an interactive way.

UX Case Study - Ottawa Canada


T&D International: enabling user insights through collaborative remote UX workshops

How Ideation Sessions and Design Thinking Workshops helped T&D International identify user problems and generate potential solutions, allowing the expansion of law services for international trades into new countries.

Workshop Facilitation & Design Thinking - Marcos Rezende, UX Designer


This is my exploration zone! Here I showcase side projects, ideas, design experiments, and neat things I've created.

"A problem well-stated is a problem half-solved." 

Charles Kettering

UX Process

Focusing on figuring out the right problem to solve is the core of my UX process. I always aim to focus on a user-centric approach through iterative sprints to deliver solutions that address both user needs and business goals. With a knack for innovating within constraints, I seamlessly adapt the UX process when the project calls for it.

UX Design Process - Marcos Rezende
UX Design Process - Ottawa, Ontario. Canada
Marcos Rezende - Workshop Facilitator - Design Sprint
Marcos Rezende, UX Strategy and Metrics
Marcos Rezende, UX Designer based in Canada - Workshop Facilitator
Marcos Rezende - Design Sprint Workshop
Marcos Rezende, UX Designer - Speaker
Marcos Rezende, UX Designer (Canada)  - Speaker
Marcos Rezende - Apple Vision Pro
Marcos Rezende - UX Designer (Remote Work)


I always strive to bring together the proper techniques and methods to achieve the best possible outcome by working collaboratively. Here is the spread of my core skills:


Goals settings

Workshop prep

Teamwork facilitation

Follow-up actions

Output synthesis


UX Research

Information Architecture



Usability Testing


Visual Design

Layout Design

Visual Interface

Responsive Design

Design System


Insights synthesis

Analytical Thinking

Data Visualization

Metrics settings

UX Audit


These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.

Allyant - HUB Accessibility Management System
Optimal Workshop
Google Analytics
Adobe Photoshop
Adobe XD
Adobe Illustrator
Microsoft Clarity


What people say about working with me.

"I worked with Marcos in Brazil, and together we were responsible for great and award-winning projects. He was always kind, patient, dedicated, and reliable through and through. I would certainly recommend him again in the future."

Andre Gonçalves - Lead UI Designer

Lead UI Designer at

All Human

"Marcos Rezende is an amazing individual, who puts tremendous care and effort into producing extremely high-quality work. I would recommend him without reservation. If you have the chance to collaborate with him, take it!"

Emily Jones Joanisse - Connected Canadians

Co-founder & CEO at

Connected Canadians

"Marcos Rezende is an incredible UX designer. I was impressed with his ability to think outside the box and find innovative solutions to problems. His positive attitude and collaborative spirit would be a true asset for any position."

Marc Viau - Leap UX

UX Manager at


Feel free to hit me up. I'm looking forward to hearing from you.

Behance (Portfolio) - Marcos Rezende
Medium - Marcos Rezende
Gumroad - Marcos Rezende
Linkedin - Marcos Rezende

2023 - Marcos Rezende's UX Design Portfolio. Canada © All rights reserved.