Hi there! I'm

Marcos Rezende,

a Senior UX Designer at Microsoft, Canada

Shaping the future of employee experience and business growth with generative AI through integrated platforms.

Marcos Rezende - Sr. User Experience Designer based in Canada
UXD University of Toronto - Marcos Rezende
MIT - Computer Science Artificial Intelligence (AI) Laboratory (HCI for User Experience Design) - Marcos Rezende
Talents Design - Universia & Santander - Marcos Rezende
Linkedin Top Voice - UX (Marcos Rezende)
Marcos Rezende - Toptal Freelancer
UX-PM Certification - Marcos Rezende
Marcos Rezende - Senior UX Designer born & raised in Brazil. Ottawa, Ontario. Canada

Curious, data-driven and emerging tech enthusiast.

I'm Marcos Rezende, a Senior UX Designer and UX Mentor with over 15 years of hands-on experience in User Experience, Product Analytics and Strategic Thinking.

My journey into UX design ↗ began at the tender age of 12, when I found myself reporting bugs in the MS-DOS operating system to programmers during my first job. This early experience ignited a passion for technology and design. By 16, as a self-taught, I had already developed my first website. This milestone deepened my love for the craft and steered me towards a career in UX design.

Since then, I've had the privilege of collaborating with teams across various countries and industry sectors. Throughout my career, I've worn different hats, all reflecting my knack for solving problems and innovating within constraints. This adaptability has been a key driver in my professional journey, showcasing my ability to navigate challenges and introduce novel solutions in diverse scenarios.

I find inspiration in a cosmopolitan environment, appreciate Cubist art, and fuel my day with a double espresso. Outside of work, you can find me devising fun tricks with my children, engaging in social projects that I strongly believe in, learning to play tennis, or simply transforming thoughts into notes.

For a more in-depth understanding of my qualifications, connect with me on LinkedIn ↗ or get in touch at hello@marcosrezende.com.

(PDF format, 1.7 MB)

Selected work

Here is a sample of user-centric design initiatives I've worked on.

CASE STUDY


COVID-19 Dashboard: reshaping Ontario's data visualization for enhanced public awareness

The COVID-19 Ontario Dashboard's purpose is to visually provide KPIs to meet the specific needs of residents, by correlating pandemic-related data with the new social rules required by the Canadian province.

COVID-19 Dashboard - UI Case Study. Canada

CASE STUDY


Minha Vitória platform: gauging residents’ expectations for the future of the city

Minha Vitória is a collaborative platform designed to enable the collective review and regulation of a Brazilian city with its dwellers for the next ten years.

UX Case Study - Ottawa Canada

CASE STUDY


Qlik Application Automation: improving how users can create and monitor connections

Qlik Automation is a no-code interface that helps companies easily automate tasks and data workflows between Qlik Cloud and hundreds of SaaS apps.

UX Case Study - Qlik Application Automation

CASE STUDY


Government of Canada: takeaways from a NDA project

I worked end-to-end on a user experience project for the public sector in Canada. While I cannot publish it due to a non-disclosure agreement, the lessons I learned and my high-level overview are well worth sharing.

NDA UX Project - Government of Canada

CASE STUDY


Engaging elementary students with Reaction: an e-learning game application

Reaction is a game designed for elementary school students, using behavioral and cognitive studies to teach about conscious consumption in an interactive way.

Reaction - Game App - UX Case Study

CASE STUDY


T&D International: enabling user insights through collaborative remote UX workshops

How Ideation Sessions and Design Thinking Workshops helped T&D International identify user problems and generate potential solutions, allowing the expansion of law services for international trades into new countries.

Workshop Facilitation & Design Thinking - Marcos Rezende, UX Designer

Experiments

This is a glimpse of my playground zone! Here I showcase some ideas, design experiments, and neat things I've created.

"A problem well-stated is a problem half-solved." 

Charles Kettering

UX Process

Focusing on figuring out the right problem to solve is the core of my UX process. I always aim to focus on a user-centric approach through iterative sprints to deliver solutions that address both user needs and business goals. With a knack for innovating within constraints, I seamlessly adapt the UX process when the user needs calls for it.

UX Design Process - Marcos Rezende
UX Design Process - Ottawa, Ontario. Canada
Marcos Rezende - Workshop Facilitator - Design Sprint
Marcos Rezende, UX Strategy and Metrics
Marcos Rezende, UX Designer based in Canada - Workshop Facilitator
Marcos Rezende - Design Sprint Workshop
Marcos Rezende, UX Designer - Speaker
Marcos Rezende, UX Designer (Canada)  - Speaker
Marcos Rezende - Apple Vision Pro
Marcos Rezende - UX Designer (Remote Work)

Skillset

I always strive to bring together the proper techniques and methods to achieve the best possible outcome by working collaboratively. Here is the spread of my core skills:

FACILITATION

Goals settings

Workshop prep

Teamwork facilitation

Follow-up actions

Output synthesis

UX DESIGN

UX Research

Information Architecture

Wireframing

Prototyping

Usability Testing

UI DESIGN

Visual Design

Layout Design

Visual Interface

Responsive Design

Design System

PRODUCT ANALYTICS

Insights synthesis

Analytical Thinking

Data Visualization

Metrics settings

UX Audit

Toolbox

These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.

FullStory
Allyant - HUB Accessibility Management System
Figma
Optimal Workshop
Google Analytics
Adobe Photoshop
Sketch
InVision
Voiceflow
Hotjar
Adobe XD
Adobe Illustrator
Pendo
Miro
Microsoft Clarity
Notion

Endorsements

What people say about working with me.

"I worked with Marcos in Brazil, and together we were responsible for great and award-winning projects. He was always kind, patient, dedicated, and reliable through and through. I would certainly recommend him again in the future."

Andre Gonçalves - Lead UI Designer
ANDRE GONCALVES 🇮🇪

Lead UI Designer at

All Human

"Marcos Rezende is an amazing individual, who puts tremendous care and effort into producing extremely high-quality work. I would recommend him without reservation. If you have the chance to collaborate with him, take it!"

Emily Jones Joanisse - Connected Canadians
EMILY J. JOANISSE 🇨🇦

Co-founder & CEO at

Connected Canadians

"Marcos Rezende is an incredible UX designer. I was impressed with his ability to think outside the box and find innovative solutions to problems. His positive attitude and collaborative spirit would be a true asset for any position."

Marc Viau - Leap UX
MARC VIAU 🇨🇦

UX Manager at

LeapUX

Feel free to hit me up. I'm looking forward to hearing from you.

Behance (Portfolio) - Marcos Rezende
Medium - Marcos Rezende
Gumroad - Marcos Rezende
Linkedin - Marcos Rezende

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